Notes for working electricians.
Short, practical pieces on getting local businesses found — and getting them customers. SEO basics, the small choices on a website that win the call, and where Google Ads fit in for a working trade.
Local SEO for Electricians: The 7 Basics Before You Pay an Agency
Before you pay an SEO agency $1,500 a month, do these seven things yourself. Most agencies are charging for exactly this list — and it is the same list whether you are a one-truck shop or a 12-person crew.
Read article →SEO for Electricians: A Working Playbook to Rank, Get Found, and Book Calls in 2026
SEO for electricians is not 50 ranking factors — it is seven moves done in the right order. Here is the playbook and the search-volume data behind every step.
Read article →Electrician Website Checklist: 15 Things Every Site Needs to Get Calls
A working electrician website needs 15 specific things — not 50. Here's the full checklist, the research behind each item, and which ones cost the most when they're missing.
Read article →Electrician Website Builder vs Done-for-You Website: Which Should You Choose?
A builder is cheap if your time is free. Done-for-you is cheap if your time bills at $95+/hour. Here's the honest framework for picking between an electrician website builder and a done-for-you service.
Read article →How Much Does an Electrician Website Cost in 2026?
DIY, freelancer, agency, or subscription? Real 2026 pricing for an electrician website — and the hidden costs that turn a $500 site into a $3,000 mistake.
Read article →Five photos that earn the call (and one myth that wastes your time)
Google's own data: photos on your Business Profile drive 35% more website clicks and 42% more direction requests. Here are the five photos that earn the call — and the geotagging myth you can stop worrying about.
Read article →Why every working electrician needs a real website (not just a Facebook page)
44% of local-search clicks go to the Google Maps 3-pack — and a Facebook page cannot appear there. Here's what the research actually says about how customers find an electrician.
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